4 Easy Steps To Getting More Customers Using: META ADS
Why Meta Ads Provide The Greatest Marketing Opportunity
Billions of people use Meta products (Facebook, Instagram, Messenger, etc.) every day.
This tells us two things:
- It’s a huge number.
- Your perfect customer uses Meta.
It allows us to laser target our ads to reach the people we want to reach.
If you buy almost any kind of traditional advertising, you know from the get go that you’re throwing most of your money away. The vast majority of people can’t buy from you, won’t buy from you or will never buy from you because you’re trying to reach everybody.
Meta is different. Never before in history has it been so easy to get your message in front of the exact right people.
And you know what the best part is?
This is a largely untapped goldmine.
Yes, your competition knows about Meta but the vast majority of people don’t know how to use it properly. They might boost a post here and there, but they never get even close to using Meta to its full potential.
That’s what I’m about to show you in this guide.
Let’s get into the exact steps you need to take to allow Meta to give you the perfect customers for your business on auto-pilot.
Let’s dig in.
Side note: If you want me to take a look at your account and what I could do for your business, you can get in touch with me here.
No obligation and it doesn’t cost you. If we’re a good fit, I’ll tell you, and you get to decide how to proceed.
Let’s get into the good stuff:
What Almost Every Business Gets Wrong About Meta Ads
The biggest problem with advertising on Meta? It looks extremely complicated.
Take a look at this:
This is just the first screen. There were 11 campaign objectives, now consolidated into 6 but after this choice, you still have to make your way through at least fifty more choices. Some of those do very little, some of those make a massive difference.
Almost like trying to defuse a bomb and having to decide which wire you should cut but you have to do it 50 times in a row.
Pretty confusing and Meta knows this.
Their yearly ad revenue is over 100 billion so you can safely assume that they have some pretty clever people walking around.
Which is why they give you the option to ‘boost’ your posts.
This is an ultra simple way to spend money on ads and tons of business owners have used it without ever realising that they’re throwing money away hand over fist.
Yes, if you boost a post you get more exposure. But you’re missing out on basically everything that makes Meta such a great way to get customers:
- You’re limited to only the post types that exist for organic posts
- You can’t effectively target a particular audience based on an action you want to take
- You can’t add square photos, customise the headline or description
- You can’t run the ad on both Facebook and Instagram
Using a boosted post to reach customers is like trying to win a bicycle race on a child's bike. When you’re through with this guide, you’re going to upgrade from a child's bike to a shiny new racing bike.
So… what should you be doing?
You should be using the Meta ads tool. It gives you more options, more targeting and most importantly… way more results.
So, from today forward we will never use the ‘boost post’ button again.
Attracting Customers Without Spending A Fortune
One of the best things about Meta ads is that you can start using it and getting results without spending a fortune.
Print ads, television ads, influencer marketing… they all require you to shell out a ton of money without having any idea if this is going to work or not. Before you know it you’re down thousands of dollars and you haven’t moved the needle in any way.
Meta ads are different.
You determine exactly what you want to spend every day, week or month on Meta ads. And you can check the results regularly to see if things are moving in the right direction.
So, how much is this going to cost you?
Relevance is critical for success when using Meta advertising. It takes a while for the algorithm to pick up on the audience you want to reach and optimise for that. Once it locks in, you’re off to the races and it’s time to optimise.
With that being said - this still requires an investment. Too many times I see business owners happily spend thousands of dollars on all sorts of things but expect results while spending only £1/day with Meta ads.
They end up spending more on coffee every day than they do on their business. That doesn’t make sense.
When we work with clients, we have a simple goal. Get to the point where every £1 you put in advertising gets you at least £2 in return.
We do that by testing and tweaking consistently until we reach that goal. If you want to see what we could do with your business, get in touch by clicking here.
How To Force Your Perfect Customer To Read Your Ad
The worst sin in marketing is being boring.
Meta is a social media platform. People are scrolling. You can’t expect people to see your ad, go sit by the fire, put their feet up and read your stuff with rapt attention. That’s not how it works.
They say that we get 5,000 ads and/or branded messages per day. I have no idea who came up with that number, but we both know there is a lot of marketing competing for your audience out there.
You have to grab their attention right now.
A couple of tips on this.
- The image has to hit right
We’re visual creatures, so make sure that your image is disruptive. Not in an unusual way. More like a “huh, that’s interesting” way.
Show movement. Or use bright colours. Or show something they really really want. Or combine all of those. That’s why we’re always testing when working with clients. There’s always a better picture to use.
- Next up is the headline
There’s a ton of power in your headline.
Your headline is the ad for the ad. If you don’t grab their attention right away, they’re sweeping and swiping fast.
- Don’t overload on the text
Lots of people cram the image in the ad full of text. That’s usually not the best idea.
Again, they’re scrolling. Not looking for a novel to read.
Short summary: Make sure you grab their attention right away. Don’t be boring. It’s the kiss of death for meta ad results.
How To Easily Measure And Optimise Ad Performance
I’ve mentioned this before, but it deserves repeating:
When we work with clients, we have a simple goal. Get to the point where every £1 you put in advertising gets you at least £2 in return.
One of the best ways to do that is by using a call to action in Every. Single. Ad. Everything we do has a CTA because it makes everything measurable.
You’re trying to reach customers in every stage of their journey, from just starting to look for info, to being purchase ready. And the earlier you can get on their radar, the easier it will be to convert them from prospects to customers.
Meta even gives you the option to run lead generation ads that specifically target people most likely to become a lead for your service.
In a traditional lead generation conversion path, users are driven to a landing page where they fill out a form. For example, you might use a Facebook offer claim ad to drive users to your website and have them fill out a form there.
We generate the leads by giving something that they might like. For example, saying you have the greatest sandwiches in the world will not make people come to your business’s page but maybe offering 20% off will. Or, perhaps adding social proof will help — something like, “Sandwiches loved by over one million people every year! Come try yours today and get 20% off your order with this coupon.”
What To Do Now?
Meta ads are an incredibly versatile tool. Billions of dollars are spent on it by companies across the world. Using the advice in this guide will allow you to start generating leads for your business as well.
If you want me to take a look at your account and what I could do for your business, get in touch with me here. No other marketing company guarantees results. We’re so confident we can beat your current ads that we have a simple guarantee.
We beat your current ad performance or you don’t pay us anything.
Easy. Simple. Clear.
So if you’d like to know what we’d be able to do for you, get in touch and let’s have a talk! No obligation and it won’t cost you anything.
Talk soon,
Callum Thomas - HandSetup.